Google Ads Tactical Mastermind with your coach, Dan Wood
Founder, Break Digital, Inc.
Estimated finish time:
This course is designed as a tactical masterclass, that means we will be learning how to fix problems and get results. This course will not provide you with a certificate or an exhaustive understanding of every little feature in the Google Ads app.
The goal is to help you get your Google Ads account set up for maximum profitability as fast as possible.
We will focus on Search Ads initially, but our topics will be equally applicable and beneficial to you with other campaign types including Display, Performance Max, Shopping and Video.
The course includes 4 live video lectures and Q&A sessions:
During the course, you will be able to schedule 4, 45-minute 1-on-1 coaching calls where I will help you with issues you are having specifically within your account.
You'll get lifetime access to our members-only Mastermind Group. Share ideas, help each other, share your wins!
For joining our course you'll have lifetime access to:
Live video classes will be held on:
If you can't make it to one or more of the live classes, you can still book office hours and will have access to the recorded class videos. If you would like to make alternate arrangements, please email us.
01:37 – How Dan Henry started using THIS exact webinar strategy to pay off his huge IRS bill.
17:12 – The exact stories you SHOULD use inside of your webinar to convert your audience into buyers.
44:05 – How Dan's client went from charging $1,500 to charging $1-$3 MILLION dollar contracts.
Watch the end of this video to get Dan's funnel installed directly into your ClickFunnels account.
If you have an Ad Group with 100+ keywords in it, you're wasting money. This is how Google wants you to do it, but it's wrong. Find out why fewer keywords are better (99% of the time).
Did you know Google allows you to see the actual things that people are typing before clicking your ads? The truth of what you are actually paying for might blow your mind.
Do you know where on Earth your ads are actually running? Do you really? We'll look at Location reports and a critical advanced Location setting that changes everything!
You'll learn about Keyword Match Types and the current best practices (not just what Google recommends), as well as the power of Negative Keywords in boosting performance and saving you money--up to 60% of your budget or more!
When your Google Ads account is set up fully and properly, it becomes a machine-learning AI that finds you new customers like a heat-seeking missile. Discover how to harness this capability (hint: it's a free one-time setup thing).
From Audiences to Assets, we'll look at 5 free Google Ads features that will get you more clicks and a lower cost per click. That means more results for less money. Cue the fireworks!
Dan Wood is a serial entrepreneur, Google Ads coach, and trainer, with over 15 years of digital marketing experience spanning everything from digital marketing at start-ups, to agency work with international brands.
He's the founder of Break Digital Inc, a digital marketing consultancy focused on helping other entrepreneurs and agencies get real value from their online advertising investments.
Dan has been a Google Partner since 2010, a Shopify Partner since 2012, and has personally managed over $3 million in advertising spend.
"Dan has been amazing to work with. He's professional, accommodating, and a true expert. It's amazing how fast improvements can happen working with Dan. If you are running ads for clients and looking for an additional resource to audit and help navigate the ever-changing landscape of Google Ads, this course will pay for itself over and over again.
I highly recommended."
"Dan was great to learn from. I've been looking for a google ads mentor/coach to guide me through all my ads. He was able to really help me and I enjoyed working with him. Great value!"
"It was a very informative Google Ads training with Dan. We went over conversion tracking, ad strategy, Google Tag Manager, Keywords, Location Targeting, Campaign Settings and so much more.... I'm excited to work with Dan on a continuous basis for growing my agency."
"We had a Google Ads account set up, but struggled to effectively use the system or even determine if clicks could be tracked through to sales. Dan got us properly configured, optimized our campaigns, and now we have a much better picture of our online ad ROI. He also scores bonus points for being a super chill guy."
If you want to get your Ads running profitably and grow your business, then this is the mission we’re giving you…
If you are running Google Ads currently and attend this training course and follow all of the recommended steps and exercises, and still don't achieve at least a 25% improvement in your cost per conversion after 90 days, we'll refund you the cost of the course. This refund policy is limited only to the course registration fee, and does not include any cost of advertising, nor any additional coaching sessions or others services or products purchased.
For example, if you are currently running Google Ads with a $2,000 per month advertising budget and tracking 10 conversions per month, your cost per conversion is calculated as $2000/10 = $200/conversion. When you successfully complete this course and follow all of our recommendations, we will refund your course fee if you do not see at least a 25% improvement, i.e. $200 x 25% = $50 per conversion on average reduction, therefore a new cost/conversion on average of $150 or less, comparing 90 after course completion to 90 days prior to taking the course.
Note, we do not guarantee marketing, sales, or profit results. This policy expires 100 days after the date of course registration.
Even small improvements in your ad performance can compound into significant gains for your business or your clients' businesses. For example, a reduction in cost per click from $6 to $5 doesn't seem like much, but this is a 16.7% decrease. This means that you could buy 16.7% more clicks for the same budget after making this improvement.
Likewise we can make significant improvements by optimizing geo-targeting, increasing conversion rates, and more. Overall, it's common to be able to improve the advertising performance of a new Google Ads account by up to 30% or more. As an example, a company spending $4,000/month on ads that made a 30% improvement, could in theory reduce their advertising budget by 30% and get the same results, effectively saving ($4,000 x 30% x 12 months) $12,000/year.
This is only an example for illustrative purposes, and is in no way a guarantee, promise or commitment.
Running your own Google Ads can save you up to $12,000 per year, as many agencies will charge as much as $1000/month or more to manage Google Ads for you. This could be invested in your business if you invest in learning how to run Google Ads well.
If you are running ads for clients, then you could be earning this for your services, or more per client!
